Best CRM for Dentists (2026)

By Catchallleads Research Team · Pricing checked September 26, 2026

A dental practice doesn't sell the way a contractor does — but it still needs a CRM. New-patient inquiries need follow-up, appointments need reminders to cut no-shows, patients who haven't booked in a year need recall campaigns, treatment-plan estimates need nudging, and happy patients should be asked for reviews. A CRM for dentists connects the front desk, the hygienists, and the marketing into one patient record, so follow-up happens automatically instead of "when someone remembers."

This comparison ranks six widely used CRMs specifically for how well they fit a dental practice: appointment and recall follow-up, new-patient inquiry handling, affordable access for front-desk and clinical staff, and review requests. Every feature claim below is taken from the tool's own official pricing or feature page, and every price was checked on the official pricing page on September 26, 2026.

The 6 CRMs, ranked for dental practices

1. HighLevel

Who it's best for: Dental practices that want front desk, hygienists, and office managers all in one system at one flat price.

HighLevel's Starter plan is a flat $97/month with unlimited users and unlimited contacts per the official pricing page — the front desk, treatment coordinators, and office manager can all have logins without per-seat fees. It includes all core features on Starter, which covers the automation behind appointment reminders, recall campaigns, and review requests, plus 24/7 support. The sub-account structure (3 included) also fits owners with multiple practice locations.

• Pro: Flat $97/month with unlimited users — the whole practice team in the system at no extra per-seat cost (per the official pricing page).
• Pro: All core features, unlimited contacts, and 24/7 support on Starter; 14-day free trial.
• Con: The agency-style sub-account structure may be more than a single-location practice needs.
• Con: Add-ons are priced per sub-account, which can raise the total as you expand.

Try HighLevel

2. Keap

Who it's best for: Practices that want patient recall and reactivation campaigns running on autopilot.

Keap's official page describes it as "serious automation for serious businesses," and recall/reactivation is the classic use case: automated campaigns that bring back patients who haven't booked in months and follow up on unscheduled treatment plans. Keap also offers done-for-you implementation services — useful for a practice owner who doesn't have marketing staff. The price is the barrier: Keap Max starts at $299/month, the highest verified starting price here, and it scales with contact count.

• Pro: Automation-first design suited to recall, reactivation, and treatment-plan follow-up campaigns (per the official page).
• Pro: Done-for-you implementation services available — helpful without in-house marketing staff.
• Con: Starts at $299/month — expensive for a small practice.
• Con: Pricing scales with contacts, so a large patient list raises the bill.

Try Keap

3. HubSpot

Who it's best for: Dental practices that want to start free and keep costs tied to actual usage.

HubSpot's free CRM tools let a practice organize patient contacts and track new-patient inquiries at no cost, and Smart CRM is included with any paid subscription per the official pricing page. Free view-only seats mean clinical staff who only need to look up records don't cost anything. Our check of the official pricing page today didn't surface a current Starter price (see the table below); paid plans are per seat, so a growing front-desk team raises the cost.

• Pro: Free CRM tools available — a genuine $0 starting point (per the official pricing page).
• Pro: View-only seats are free; a mobile app is listed on the official feature table.
• Con: Paid plans are per seat, so the bill grows with the front-desk team.
• Con: Starter caps automation at 50 workflows with restricted triggers — deeper automation needs Professional or Enterprise.

Try HubSpot

4. Freshsales (Freshworks)

Who it's best for: Small practices that need basic contact tracking and follow-up at the lowest verified price.

Freshsales' Growth plan is $9/user/month billed annually — the lowest verified starting price in this comparison — and includes contact lifecycle stages, a Kanban view, custom fields, and basic workflows per the official pricing page. That's enough to track new-patient inquiries and run simple reminder workflows. The ceiling is modest: AI features cost extra as an add-on and advanced automation requires the higher tiers.

• Pro: Lowest verified starting price: $9/user/month billed annually.
• Pro: Growth includes contact lifecycle stages, custom fields, and basic workflows — enough for inquiry tracking and simple reminders.
• Con: AI (Freddy AI) is a paid add-on at $49 per 100 sessions, per the official pricing page.
• Con: Advanced automation and customization require the Pro or Enterprise tiers.

Try Freshsales

5. Pipedrive

Who it's best for: Dental practices that think of new-patient inquiries as a sales pipeline.

Pipedrive is built around deal pipelines, which works if you treat new-patient inquiries like leads: inquiry → consultation → booked treatment. The Growth plan ($39/seat/month billed annually) adds automations and nurturing sequences per the official pricing page. But Pipedrive's design is sales-team-first — meeting schedulers, lead scoring, e-signatures — which is less aligned with appointment reminders and patient recall than the tools ranked above. Per-seat pricing also adds up across front-desk staff.

• Pro: Clean pipeline design for tracking new-patient inquiries from first contact to booked treatment.
• Pro: Growth adds email sync with tracking plus automations and nurturing sequences; 14-day trial needs no credit card.
• Con: Sales-pipeline design is less aligned with appointment reminders and patient recall than automation-first tools.
• Con: Per-seat pricing across front-desk staff adds up; Lite ($14/seat/month) lacks automation.

Try Pipedrive

6. monday.com

Who it's best for: Practices that already run on visual boards — with at least 3 users.

monday CRM's boards can track marketing tasks or new-patient inquiries visually. But for a dental practice, two facts from the official CRM pricing page weigh against it: plans start from 3 users (a small practice pays for unused seats), and current per-seat prices aren't shown on the public page. Appointment reminders and recall campaigns are automation problems, and the page doesn't position monday CRM around that. Verified: 14-day free trial and 18% yearly discount.

• Pro: Visual boards for tracking inquiries and tasks (per the official CRM page).
• Pro: 14-day free trial and 18% yearly discount (per the official pricing page).
• Con: Plans start from 3 users — small practices pay for unused seats.
• Con: Per-seat prices aren't shown on the public pricing page; less aligned with reminder/recall automation.

Try monday.com

Pricing comparison

Pricing checked Sep 26, 2026 — sources: hubspot.com/pricing/sales, pipedrive.com/en/pricing, gohighlevel.com/pricing, freshworks.com/crm/pricing, monday.com/crm/pricing, keap.com/pricing.

Frequently asked questions

Do I have to pay for every person at the practice?

With most tools here, yes — HubSpot, Pipedrive, Freshsales, and monday.com price per seat or per user. HighLevel is the exception: its $97/month Starter plan includes unlimited users, so front desk, hygienists, and office managers all get logins at the flat rate. HubSpot's free view-only seats cover staff who only need to look things up.

Which CRM is best for bringing back patients who haven't booked in a while?

Keap is built for exactly this kind of automated recall and reactivation campaign. HighLevel's Starter includes its core automation features at the flat $97/month rate, which covers recall sequences too. Trial both against the same "haven't visited in 12 months" workflow.

Can I try these before committing?

Yes — Pipedrive, HighLevel, and monday.com each advertise a 14-day free trial on their official pricing pages (Pipedrive requires no credit card). HubSpot offers free CRM tools with no trial needed.

What's the cheapest option for a small practice?

HubSpot's free CRM tools cost $0. Among paid plans, Freshsales' Growth plan at $9/user/month billed annually is the lowest verified starting price here.

Will these work alongside my practice management software?

None of the six is a practice management system — they're CRMs for marketing, follow-up, and patient communication. Pipedrive lists 500+ integrations on its official page, and the others offer integrations and APIs; check each tool's integration directory for your specific practice management software before buying.